Hi, I’m Polina — a product designer who believes that good products respect users and still help the business grow.
Working remotely, I thrive in cross-product work, making complex flows simple and tackling problems that actually move the product forward.
In my free time I enjoy architecture, movies and series, good food and travel. I’m also trying to learn French (emphasis on trying).
Booking platform for travel agents (B2B)
I worked on partner activation and retention in multiple cross-product projects. I redesigned the registration flow to support new international markets, created the loyalty program page from scratch, and refreshed the visual direction for Quotes product (sharable collection of offers).
Learned: navigating B2B specifics, working under strict budget constraints, handling international requirements, and conducting research in English.
Platforms: Web, mobile web.
Online school for children (B2C)
I focused on attracting and retaining students to Foxford Home School. I introduced a simpler way to pass attestation without bureaucracy, contributed to the large-scale product rebranding, and strengthened my research and visual design skills.
Learned: balancing emotional and functional UX in education, collaborating closely with marketing, and refining polished UI at scale.
Platforms: Web, mobile web.