Polina Arkhipova — Product Designer
Open to new opportunities

Polina
Arkhipova

Senior Product Designer

B2B & B2C · Complex products · Research to release

Hi, I’m Polina — a product designer who turns complex workflows into clear, useful experiences. My decisions are grounded in user research, data and business context.

I work end to end, from discovery through release and iteration, often across several teams and areas of the service.

In my free time I enjoy books, movies and series, good food and travel. I'm also trying to learn French (emphasis on trying).

Senior Product Designer

B2B & B2C · Complex products · Research to release

  • 30 y.o.
  • 6+ years of experience
  • Fluent Rus / Eng
  • Based in Southeast Asia, UTC+7
  • Remote only, occasional on-site visits

Experience

What I’ve worked on

2024 — PresentTravel tech

Emerging Travel Group

Senior Product Designer

Industry
Travel tech
Market
B2B / B2B2C
Geography
Worldwide
Platforms
Web / mobile web

I work across several B2B product streams and own the B2B2C presentation experience used by travel agents and their clients. My scope also includes partner onboarding, activation and retention across international markets.

Selected results Quotes customizationThe share of active partners creating Quotes increased by 7.5%; 34% used the new customization tools.View case Transfers in QuotesAdding transfers increased the share of active partners creating Quotes by 6.06%; partners sending a Quote increased by 3.5%.View case Traveler feedback in QuotesIn the experiment, booking attempts from Quotes increased by 6.5% and gross booking value by 8.6%; the feature was rolled out to everyone.View case
2021 — 2024EdTech

Foxford

Product Designer → Staff Product Designer

Industry
EdTech · K–12
Market
B2C
Geography
Russia
Platforms
Web / mobile web

I led end-to-end design for Foxford Homeschooling features, from user research and complex legal journeys to polished UI. As my role grew, I also supported team operations and backlog planning for three designers.

Selected results Attestation flowRemoved a key barrier to choosing Foxford as the student base grew from 4K to 12K.View case Student socialization3K of 11K students created profiles to meet and connect with their peers.View case
2019 — 2021HR tech

Zarplata.ru

Product Designer

Industry
HR tech
Market
B2C / B2B
Geography
Russia
Platforms
Web / mobile web / iOS / Android

I improved the applicant journey from registration to job application. I unified registration across platforms, simplified onboarding, and redesigned search filters through user research and iterative testing.


Case studies

Selected work


Working style

Would we be a good fit?

  • Complex B2B and B2C products
  • End-to-end ownership, from discovery through post-release iterations
  • Direct access to users and product data
  • Trust, autonomy and honest discussion
  • Close collaboration with product and engineering

Writing

Beyond the case studies

Design changes products. Stay in it long enough and it changes you too. I write about automation, professional doubt, burnout and the less visible parts of the process.

Contact

Have a role in mind?

Tell me about your product, team and the work you’d like me to take on.

Polina Arkhipova — Product Designer parkh.design · © 2026